Maximizing Value: How Office Design Shapes the Future of CRE
On this episode, Dan Spiegel, SVP & Managing Director of Coldwell Banker Commercial sits down with Co-Managing Director and Principal of Gensler, Becky Button, to discuss the evolution of office space, the power of collaboration and the key factors to consider when designing spaces that resonate with clients.
Evolution of Office Design:
With 26 years of experience under her belt, Becky has witnessed firsthand the evolution of interior design, particularly in the realm of office spaces. Becky began her career in residential design but quickly transitioned to commercial design, focusing primarily on workplace environments. As she reflects on her journey, Becky highlights the significant shift in design philosophy over the years—from traditional cubicles to embracing comfort, hospitality, and open, inviting workspaces.
Effectiveness & Experience:
In a thought-provoking episode, Dan and Becky delve into the symbiotic relationship between residential and commercial design. They emphasize the growing importance of creating comfortable and inviting spaces where employees feel motivated and engaged. The discussion highlights key takeaways from Gensler’s Workplace Report, defining workplace performance as a combination of effectiveness and experience. The discussion explores how modern offices are increasingly integrating open tables, lounge areas, and flexible spaces to cater to diverse work styles and foster collaboration. Companies now understand the competitive advantage of providing a supportive environment that adapts to the needs of their workforce, especially with the rise of AI and changing work dynamics.
Collaboration is the Key to Successful Office Spaces:
The conversation delves into how office designers can be an asset to a commercial real estate agent team, underscoring the importance of understanding client needs and crafting bespoke solutions that enhance productivity and well-being. The discussion touches on broader trends such as sustainability, employee wellness, and community engagement. Becky stresses that while certifications like LEED are valuable, true success lies in designing spaces that resonate with clients and contribute positively to the community and environment. Drawing from her extensive portfolio, Becky discusses collaborative projects like Tishman Speyer’s innovative co-working spaces, where understanding the client’s ethos is key to creating a seamless design experience. In a nod to the influence of social media on design trends, they explore how platforms like TikTok and Instagram have shaped client expectations and influenced design aesthetics.
Looking Ahead:
As the episode draws to a close, Becky shares her approach to client relationships: starting with understanding the “don’ts” and gradually building towards a shared vision. For her, design is not just about aesthetics but about forging meaningful connections and delivering on client expectations.